Penn National Gaming has announced a new multi-year partnership to become an authorised gaming operator of NASCAR in the United States.
The collaboration is Penn National’s first with a professional sports league and will centre around a brand new free-to-play mobile game, ‘NASCAR Finish Line’, which offers users the chance to win a $50,000 jackpot.
Craig Neeb, executive vice president, innovation, NASCAR stated: “We’re thrilled to have Penn National on board as our first authorised gaming operator to strengthen our effort to increase fan engagement with a platform perfect for in-play experience.
“Coupled with our landmark deal with Genius Sports in 2019, this partnership also positions NASCAR to take advantage of the rapid expansion of legalised sports betting across the country.”
In addition, NASCAR and Penn National have extended their long-standing race title sponsorship for the ‘Hollywood Casino 400’ at Kansas Speedway through 2026. Hollywood Casino will still remain NASCAR’s ‘Official Casino Partner’ as well as continuing its title sponsorship for the race.
“I’m excited that we have extended our title race sponsorship agreement with Hollywood Casino at Kansas Speedway and as a company, that we are expanding our relationship with Penn National,” said Kansas Speedway president Patrick Warren.
“Hollywood Casino at Kansas Speedway has been able to entertain thousands of their customers, not only from the Kansas City area, but also from around the country during the ‘Hollywood Casino 400’ the last several years. I look forward to continuing to help them entertain and reward their patrons for the next few years.”
Penn National will take an active role in promoting NASCAR across its properties and on its soon-to-launch sports betting app.
Jennifer Weissman, chief marketing officer for Penn National concluded: “We are very excited to enter this long-term, strategic partnership with NASCAR.
“We look forward to the opportunity to provide NASCAR fans multiple outlets for their fandom, including online on a new free-to-play mobile game and at our destination casinos and sportsbooks.”