SPFL deepens engagement with IMG Arena
IMG Arena has announced the signing of a long-term rights agreement with the Scottish Professional Football League (SPFL).Beginning at the start of the 2020/21...
Eurovision Sport acquires FIFA CWC European broadcasting rights
Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...
FDJ becomes official partner of Paris 2024
French national lottery operator FDJ has announced it has become an official partner of the Paris 2024 Olympic and Paralympic Games thus continuing its...
Juventus links with Astralis to enter the esports world
A partnership has been signed between Juventus and Danish organisation the Astralis Group which will see the creation of the Italian club’s first Pro...
FFF invites applications for 2020 Innovation Awards
The French Football Federation (FFF) has invited UK and other international tech start-ups to apply for the 2020 FFF Innovation Awards.Having launched in 2018,...
Amazon secures live German UCL broadcasting rights
Amazon has announced it has secured the rights to broadcast selected matches of the UEFA Champions League (UCL) in Germany as from the 2021/22...
McLaren strengthens cycling footprint with latest racing investment
The WorldTour cycling team has been rebranded to Team Bahrain-McLaren following the announcement of a partnership between the cycling outfit and automobile giant McLaren.As...
Dean Akinjobi: The importance of creative sponsorship activations
CEO of Football Media, Dean Akinjobi has emphasised the different ways that brands can activate sponsorships while also discussing how important creativity is to...
ROKiT becomes inaugural sponsor of the all-female W Series
ROKiT has been confirmed as the first sponsor of the all-female W Series since the championship launched at the end of 2018.The agreement will...
World Snooker confirms ten-year Saudi Arabia partnership
World Snooker has strengthened its global expansion, announcing that for the first time Saudi Arabia will host a tour event in 2020.The event will...