MLB’s Miami Marlins have signed a ten-year contract with the retail giants Fanatics in order to align online, mobile and in-store transactions.
The deal extends the current availability of Marlins’ merchandise across multiple platforms and locations on the previous deal signed. According to a statement issued by the club, the aim is to create ‘a seamless online and in-ballpark retail experience for fans’.
Marlins CRO Adam Jones stated: “Partnering with Fanatics, the industry leader in retail for sports licensed merchandise, will deliver a first-class shopping experience for our fans.
“The Fanatics partnership builds on our commitment to enhance the ballpark experience and invest in the cost of the fan experience through ticket, concession, parking and now merchandise prices. We look forward to working with Fanatics on delivering the best service for both our local and international fanbase and continuing to use retail products as an extension of our Miami Marlins brand.”
Starting this year, Fanatics and Nike, Major League Baseball’s new on-field uniform provider, will be providing a significantly expanded selection of authentic collection apparel and fan gear for the baseball organisation.
“The Marlins’ organization is committed to creating an unforgettable experience for their fans, and we are excited to bring an unprecedented merchandise offering to the team reflective of the passion and fandom showcased in Miami and beyond,” emphasised Gary Gertzog, Fanatics president of business affairs.
“Through our new partnership with Nike and MLB, fans will now have access to the broadest assortment of high-quality merchandise ever available, regardless of shopping online, on their phones or at the game.”
Fanatics, which currently runs e-commerce for the Marlins will create an omnichannel ‘retail experience for fans’, which will provide an assortment of Marlins products. This includes, jerseys, T-shirts, caps and more.