Paris Saint-Germain has confirmed an extension of its current sponsorship agreement with Unibet until the 2023 season.

The original partnership, announced in June 2018, was valued at $3.5m a year. Any new specific terms and conditions have not yet been disclosed.

PSG’s chief partnerships officer, Marc Armstrong, said: “We are very pleased that Unibet have shown their faith in us by choosing to extend and enhance their partnership with the club. This decision shows how relevant and effective our alliance is. 

“We share the common goal of breaking the boundaries of sport and playing a part in the everyday lives of football fans.

“The results to date motivate us to continue to build on these efforts and offer fans ever more engaging experiences.”

Unibet, part of the Kindred Group, has now entered into PSG’s third level partnership tier. The extension will include increased branding opportunities in the US and Australia, plus enhanced rights within Europe, further promoting the Unibet brand to more than 80 million fans worldwide.

Kindred Group’s general manager for France, Mathieu Drida emphasised: “We are delighted to broaden our partnership with Paris Saint Germain and take it to an even wider audience across the world. Since the start of last season, we have engaged in major communication campaigns that have proved very successful with football fans.

“We firmly believe that by extending our agreement with Paris Saint-Germain we can strengthen our position in France and promote the Unibet brand in Europe and beyond.”

The extension comes after the French side announced a new training and women’s kit deal with the Rwanda Development Board last month, alongside a record revenue of $701 million for the 2018/19 fiscal year which was made public in November. PSG currently sit eight points top of Ligue 1 and face fifth placed Lille on Sunday, showing further success on and off the field.

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