1xBet grows portfolio with Confédération Africaine de Football sponsorship
Confédération Africaine de Football (CAF) has struck an official sponsorship deal with 1xBet, which will see the operator activate sponsorship on the tournament’s official...
Channel 5 and Bellator the perfect combination for UK MMA
MMA promotion Bellator is seeking to strengthen its footprint in the UK, announcing a partnership with broadcaster Channel 5.
The deal, which will see its European...
SIS unveils esports expansion
Sports Information Services (SIS) has grown into the esports market with the launch of competitive gaming betting product.The product was unveiled at this week's ICE conference, with attendees...
NFL sponsorship spending continues to rise
Research firm IEG has revealed total sponsorship spending on the National Football League (NFL) and its 32 teams rose 5.1% to $1.39bn in the 2018-2019 season. This follows a...
BHA temporarily halts UK horseracing following equine influenza outbreak
Horseracing body, The British Horseracing Authority (BHA) has made the decision to halt all horse racing across British racecourses on Thursday 7 February following...
Everton in the Community gains SportPesa backing
Kenyan betting group SportPesa has agreed a new multi-faceted charity centric partnership alongside Premier League side Everton’s numerous community outreach programmes.Aligning with Everton in...
SPFL to be shown in 119 territories as part of new...
Scottish football has strengthened its plans for expansion, with the unveiling of a host of new overseas broadcast agreements.The announcement means that fans in the USA, Canada,...
Arsenal expands portfolio of partners with BetConstruct deal
Former Premier League winner, Arsenal FC has welcomed BetConstruct into its “family” of Official Partners.BetConstruct, a developer of gaming and betting technology with development, sales and service...
ICS: Translating success into global expansion
Andrew Morgan, International Director at Independent Content Services, says that translation and transcreation are key to sports clubs expanding into global marketsSport is...
Pro Volleyball League strengthens integrity commitment with Sportradar
RuPay Pro Volleyball League has unveiled a partnership with Sportradar Integrity Services to monitor and safeguard the integrity of its competition.
As part of the...