eFootball.Pro has extended its reach with two more international television channel agreements.
The agreements will see the competition broadcast live on The Sports Channel, a sports chain of Israel, and the platform specialised in esports eGG Network, which will offer the content on television in Australia, Indonesia, Malaysia, Singapore, Thailand, the Philippines, Myanmar and Brunei.
The deal represent strong expansion for esports in the region, with the Sports Channel being the largest sports media company in Israel. It has six television channels that offer some of the best football leagues in the world, –such as the UEFA Champions League and the Ligue 1–, motor sports and basketball leagues such as the NBA and Euroleague.
The sports channel’s website is regarded as one of the leading sports portal in Israel and the company owns also 5 MOBILE, an IPTV and mobile channel that covers live matches.
On the other hand, eGG Network, owned by Malaysia based Astro, Southeast Asia’s largest pay TV operator, offers the world’s best and biggest esports competitions and is available on several pay-TV and OTT services in Southeast Asia and Australia.
The deal marks the competition’s continued expansion, with it recently signing a deal with German broadcasting company, SPORT1 which united with Sportradar to showcase the League across a number of its media platforms.
The broadcaster has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland.
