World Supercross joins betting boom — what it means for extreme...
As Supercross signs its first data deal with a betting partner, questions remain over how extreme sports are entering the gambling arena—without the regulatory...
Women’s sport needs more than broadcast to grow
Digital growth outpaces TV figures, but deeper investment is neededLinear broadcast audiences for women’s sport in the UK declined in early 2025, with three-minute...
Sideline Moves: Kevin Durant invests in PSG as NBA eyes European...
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
Valkyries becomes WNBA’s most valuable franchise
The Golden State Valkyries are the WNBA's most valuable franchise ever, despite only being in their debut season.According to market research by Sportico,...
EFL to remove 3pm blackout for start of 2025/26 season
Every game during the first two weeks of the upcoming English Football League (EFL) season will be broadcast live on Sky Sports, including 3pm...
Is the future of sport already on your phone?
From mobile apps to VR coaching, sport is being reshaped by gaming logic — and fans are no longer just watching from the sidelines.For...
Q&A: How São Paulo FC is defending sport’s ethical sidelines
As the presence of sports betting companies grows within Brazilian football, so too does the responsibility of clubs to safeguard the integrity of competitions....
viagogo data shows decentralised demand as women’s football goes mainstream
A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan...
A €425m debt just relegated Lyon to Ligue 2
Lyon is heading to Ligue 2 for the first time in 35 years, after the DNCG rejected its appeal over unresolved financial shortfalls.The seven-time...
Partnership Playbook: Subway, Adidas, bet365, Apollo Tyres
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latests sports partnerships and...