Women’s football targets £1bn future with its own rules
“When it comes to football, women should not be following or copying what men have done.” Strong words from Michele Kang, Founder and CEO of...
Leeds United’s Elland Road redevelopment gains council backing
Leeds United unveiled new plans to redevelop Elland Road last Monday (28 April) after gaining official support from the Leeds City Council’s Executive Board. The...
Basketball England to ‘transform’ digital infrastructure with PTI
Basketball England, the UK governing body for basketball, appointed PTI to transform its digital infrastructure last Sunday (27 April). PTI, a technology strategy consultancy, will...
Pepsi signs Putellas, James and more to grow women’s football
Pepsi has announced a new roster of several high-profile women’s football players ahead of this summer’s UEFA Women’s EURO 2025. Joining existing Pepsi ambassador Leah...
2040 Olympics the goal for London Mayor Khan
London Mayor Sadiq Khan has come out in support of a potential bid for England’s capital to host the 2040 Olympic Games. Since recently being...
UEFA Champions League remains on beIN Sports in MENA
beIN Sports will continue its exclusive coverage of the UEFA Champions League in the Middle East North Africa (MENA) region as part of a...
FC Basel latest football club to partner with Bitpanda
Swiss football club FC Basel has named European crypto company Bitpanda its front-of-shirt sponsor starting from the 2025/26 season. The multi-year agreement will see Bitpanda...
AFC Bournemouth set for stadium renovations after acquisition
AFC Bournemouth is one step closer to acquiring Vitality Stadium, the club’s home ground since 1910.The Premier League club, in partnership with Black Knight...
A.S.O. UK’s rebrand paves way for marathon growth
This past weekend, London and Manchester saw thousands of runners take to the streets in two of the UK’s biggest marathons.In an exclusive interview...
Salah’s selfie seals a moment money can’t buy for Google Pixel
Liverpool star Mohamed Salah highlighted the power of commercial partnerships in modern football with an iconic celebration on Sunday.After scoring the club's fourth goal...