Wembley Stadium has rebranded its premium hospitality services from Club Wembley to Experiences by Wembley Stadium.
After a third consecutive season of record membership sales and renewals, the rebrand aims to enhance the stadium’s hospitality. With ongoing demand for high-end event hospitality, Experiences by Wembley Stadium states that it’s dedicated to ushering in a ‘new era’ for attendees.
As Wembley Stadium continues to be one of the most famous stadiums in the world, its hospitality team have recognised an opportunity to further elevate the fan experience as it sets to host more sporting and entertainment events in the future.
This summer, the stadium has hosted major sports events, including the men’s and women’s Emirates FA Cup finals and the UEFA Champions League final, along with sold-out concerts by music icons like Taylor Swift and Bruce Springsteen.
This weekend, the venue will host the FA Community Shield, giving members and fans their first look at the new branding and signage.
Paul Scannell, Head of Experiences by Wembley Stadium, commented: “We’re delighted to be sharing the rebrand of Experiences by Wembley Stadium with our members and fans alike at Saturday’s FA Community Shield. Our team is committed to raising the bar each season, whether it’s by inviting world-class talent to perform at the stadium or being the choice for iconic sporting events.
“We’ve experienced record-breaking sales for the last three years, with membership sales up 23% again last season and private boxes currently sold out with a waiting list in operation.
“The continued rise in demand for hospitality at big events is evident, and we’re dedicated to ensuring fans are building memories that last a lifetime under the Wembley arch.”
Club Wembley was established in 2007. It was created to offer a premium experience for fans attending events at Wembley Stadium, including access to exclusive lounges and restaurants.
Since then, demand for hospitality has skyrocketed across all types of events. Interestingly, even football clubs have increasingly focused on enhancing their hospitality offerings.
Earlier this year, Fulham FC unveiled a first look at the luxury matchday experiences inside its redeveloped ‘New Riverside Stand’, aiming to offer a premium experience.
