Media & Technology

Insider Sport news and analysis relating to media rights and developments in technology within the sports sector.

Genius Sports and Superbet enter engagement and retention deal

Genius Sports has expanded the scope of its agreement with pan-European betting operator Superbet Group for a second time this year to cover engagement...

Dyn Media recruits Deltatre for DACH region OTT ambitions

Deltatre, a sports tech and entertainment firm, has been selected by German sports streaming platform Dyn Media to develop an OTT service.Targeting Dyn’s home...

World Cup continues to set records as 18m UK viewers watch...

Despite controversies surrounding the tournament, public interest surrounding the 2022 FIFA World Cup remains high, if England vs USA viewing figures are anything to...

FIFA drawn to impose World Cup broadcast ban for Thailand

FIFA has threatened to suspend broadcast rights for the 2022 Qatar World Cup matches in Thailand.This comes after the governing body learned that two...

NBA engages Canadian basketball fans via exclusive YouTube Shorts

The NBA has announced a partnership with YouTube Shorts to engage with Canadian fans.The short video content will include insights of what the professional...

NFL and Genius Sports ‘connect the sports ecosystem’ with Canadian licensing...

The NFL and Genius Sports have created new licensing agreements with three sportsbooks to distribute live video streams of American football matches to fans...

World Cup viewing figures revealed as Wales vs USA reaches 9.4m

An average UK audience of 7.8 million watched England vs Iran in the World Cup on BBC One, according to reports.Using ratings from the...

talkSPORT betting ambitions come to fruition as talkSPORT Bet launched

The UK gained another active betting brand this week as talkSPORT’s talkSPORT Bet brand hit the market. A joint venture between the sports media and...

Genius Sports reports ‘another quarter of growth’ following 2021 net losses

Genius Sports has highlighted a maintained momentum on its full-year objectives, exceeding initial revenue and EBITDA predictions of $231m and $12m.Chipping away at its...

BBC’s 18.7m RLCW21 viewers makes it “most watched of all time”

Broadcast figures for the Rugby League World Cup 2021 up until 6 November, had an domestic cumulative match viewership average of more than 18.7million.This...