The National Basketball Association (NBA) has confirmed the expansion of its existing partnership with DFS operator FanDuel, to include American sports betting.
As part of the newly formed partnership, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.
FanDuel will remain the NBA’s Official Daily Fantasy Partner, operating both the Official Daily Fantasy Game of the NBA and the WNBA. Additionally, FanDuel and the NBA will continue to innovate with NBA InPlay, the interactive, real-time mobile fantasy game that launched in 2016 where fans can play live during NBA action to win prizes.
Throughout the partnership FanDuel and the NBA will work together to create new and exciting game formats and collaborate on new experiences in daily fantasy and sports betting to further enhance the fan experience.
Scott Kaufman-Ross, Head of Fantasy and Gaming, NBA commented: “The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting. Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
Matt King, CEO, FanDuel Group added: “The NBA was the first sports league we partnered with, and has been an incredible partner ever since. We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
The deal marks a busy period of partnering of late for the NBA which has struck up collaborations most recently with The Stars Group, Codere in Mexico and Supermatch, the sports betting arm of Uruguay’s national lottery. The association also formalised a multi-year partnership earlier this month with Chinese digital content producer Migu to provide content to fans in mainland China, Hong Kong and Macau.