Stuart Simms: US sports consumers have ‘visible hunger’ for betting insights
The convergence between sports betting and sports media is nothing new, and in the US broadcasters have been more than keen to integrate wagering...
FIFA Club World Cup still without UK free-to-air partner
The upcoming revamped FIFA Club World Cup is still without a free-to-air partner in the UK, as BBC and ITV both confirmed they backed...
NFL reportedly gives Netflix and Amazon Prime nod for Christmas Day
The NFL is set to play three games on Christmas Day this year, streaming across two different platforms.According to ESPN, this year’s Christmas Day...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
Advertisers emboldened with new Sky Sports & TNT Sports ad marketplace
Sky Media has officially launched the Sports Marketplace, a live sports advertising platform that enables advertisers to access Sky Sports and TNT Sports’ live...
Creating a new blueprint: Tamsin Greenway on the growth of Netball...
Netball Super League is embarking on a new era, through a multitude of differing commercial and cultural shifts that are combining to create a...
Sportradar to unlock “new growth opportunities” with IMG Arena acquisition
Sportradar Group has confirmed they have a definitive agreement to acquire IMG Arena from Endeavour Group in a deal totalling $225m. The acquisition details that...
EFL applauds Sky and ITV after landmark Carabao Cup season
The EFL has highlighted the growing popularity of the Carabao Cup, as a peak domestic UK TV audience of nearly 8 million tuned in...