Disney Star has appointed CricViz as data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup.
The deal will see CricViz partner with the Indian broadcaster for the first time, in which Star will benefit from the data analyst provider’s database and data-mining products to assist in every aspect of the presentation.
CricViz, a branch of Ellipse that was founded in 2015, aims to revolutionise cricket consumption through data analytics, with an extensive cricket database and advanced predictive models, which it uses to provide analysis and insights to clients.
In addition, the broadcaster will benefit from CricViz analysts who will work with Star’s production and commentary teams during live broadcasts, providing insights to enhance on-screen graphics and analysis for both pre- and post-match shows.
Michael Kivido, Managing Director of CricViz, commented: “The opportunity to work with Star for two of the biggest Men’s T20 tournaments in 2024 is incredibly exciting for CricViz. This partnership will provide a platform for CricViz and Star to showcase how world-leading data and analytics can enhance the broadcast and tell unique stories for cricket fans at every level.”
At the moment, the broadcaster holds the rights to the English Premier League until 2025, after it signed a deal in 2022.
In the world of cricket, the International Cricket Council (ICC) announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats, which includes ICC Cricket World Cups, ICC T20 World Cups and ICC Champions Trophies.
The deal between the drinks brand extended the duo’s existing partnership until 2031, meaning that is now one of the ICC’s longest collaborations, spanning 13 years.
Last December, sports data supplier IMG ARENA teamed up with CricViz, securing its exclusive data and streaming rights for Cricket West Indies.
Similarly to its recent deal with Disney Star, CricViz leveraged its ‘Match Centre’ solution to extract advanced data analysis, such as graphic visualisations and live action insights, together with predictive models.
