AYOZAT is calling upon bookmakers and media rights holders to help them in re-launching SportyStuff TV after the latter announced it was ceasing its broadcast only a few days ago.

SportyStuff TV announced that it will cease broadcasting at the end of March following 12 years of service. 

However, upon the SportyStuff TV announcement, AYOZAT via a press release has made it its mission to gain the services of the broadcaster so it can be covered on its free-to-air TV channels. 

Umesh Perera, AYOZAT CEO, commented: “AYOZAT is determined to help keep the show on the road and is declaring an open door for rights holders and bookmaker operators to join with us and engage in the re-birth of the channel to provide the best of the best in televised greyhound racing, thoroughbred racing, snooker, darts, and in time further sports that hold a betting interest.

“To back that invitation, we are delighted to announce the appointment of Kevan Moretti SportyStuff TV’s CEO and Chairman to the board of AYOZAT Holdings Ltd. Kevan brings an unrivalled experience in the televising of live sports content but also a unique talent in coalescing different interest groups into businesses and projects that as well as being financially rewarding, promote the sports involved for the common good”.

Founded in 2011, the channel offered viewers sports such as greyhound racing and motor racing, which weren’t available on mainstream channels. 

The channel became a favourite amongst fans of these sports, with SportyStuff TV offering free-to-air coverage on Freeview, Freesat and Sky TV.

Bosses of the company said in a statement that 2023 was the company’s most successful year of trading but “external circumstances beyond our control” have forced the channel to end.

Kevan Moretti, SportyStuff TV’s Chairman & CEO, said: “This brings to a close 12 years of service provided by the Company to shareholders and viewers.

“We would especially like to thank SportyStuffTV’s production staff, presenters, guests, crew, and suppliers for their continued support throughout.

“With inevitable sadness today, there is also much to be proud of and it is regrettable that external circumstances beyond our control have brought about this closure. 2023 was the Company’s most successful year of trading, so we leave now at the top of our game.”

 Moretti, went on to state: “As one chapter sadly closes this exciting one opens. AYOZAT is a broadcasting technology leader. AYOZATs compression and distribution technologies can lower the costs of programme production and transmission significantly. Its platforms are already transmitting and have growing audiences. 

“Its latest broadcast control suite produces localised on-screen odds and offers, live links to betting slips and the territory management and scheduling of programmes, ads, and graphics. It’s a significant step change up from conventional programming, which will keep SportyStuffTV ahead of the pack.

“This new initiative will enable operators to participate with the channel at different levels of engagement, better suited to their business size and specific areas of interest. Accordingly, it will provide for a far larger constituency of participating bookmakers offering on-screen advertising and promotions in return as well as an uplift in expected betting stakes. 

“The new channel will also allow us to expand our hugely popular horse racing, darts, snooker and collectables entertainment coverage.

“I have been overwhelmed and delighted to have received preliminary statements of support and interest from Starsports, AKbets, and Rhinobet, alongside others and existing participant operators in SportyStuffTV Ltd.”

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