Extreme E has partnered with Warner Bros. Discovery (WBD) in a multi-year agreement that will see on-demand race coverage across Europe on Eurosport.
Under the agreement, fans of Extreme E will be able to watch live and on-demand race coverage across Europe on Eurosport as well as stream the sport on Max and Discovery+.
In addition to live racing, coverage on Eurosport will feature a range of programming including highlight shows and on-demand access, so viewers can watch wherever and whenever they choose, which will be delivered in local languages by motorsport experts.
Extreme E is an international off-road racing series that uses electric SUVs to race in remote parts of the world, such as the Saudi Arabian desert or the Arctic. All racing locations are chosen to raise awareness for aspects of climate change, with the intent to provide social and environmental support for those locations.
Trojan Paillot, SVP Sports Rights Acquisitions and Syndications at Warner Bros. Discovery Sports Europe, said: “We’re pleased to renew our long-term partnership with Extreme E to further strengthen our varied multi-market motorsport offer which continues to connect millions of fans with the most exhilarating two and four-wheeled racing series.
“The depth and breadth of our channels and platforms in Europe makes us the perfect broadcast partner. In addition, by capitalising on our storytelling ability, we will accelerate our mission to shine a light on environmental issues and drive our joint undertaking with Extreme E to demonstrate the power of sport in inspiring a sustainable future.”
Additionally, the agreement will ensure that Extreme E is continued to be screened in over 50 territories.
Ali Russell, Managing Director of Extreme E, said: “We are delighted to extend our partnership with one of the world’s most recognised sports broadcasters, Eurosport. Their global reach has allowed us to highlight key climate issues at our race locations alongside the exciting racing action.
“This new multi-year deal will cement our ability to showcase our driver talent, green technology and sustainability efforts to an engaged audience. As we sit in Eurosport’s sustainable motorsport portfolio, we can also continue the effort in promoting green mobility which is the future.”
Prior to this deal, Extreme E was shown on sports streaming service DAZN, however, Brazil, Germany, Italy, Spain, the UK and the US were excluded from the deal, causing issues for the nations’ viewers.
This meant that in the UK, the sport was available on the pay-TV networks BT Sport and Sky Sports as well as free-to-air broadcaster ITV and public service broadcaster BBC, as part of a wider strategy of pursuing maximum coverage.
