Six Nations records impressive ratings amid digital strategy
Ahead of the second weekend of action, ITV and the Six Nations will aim to build on the record-breaking viewership seen on ITV1.Six Nations...
DAZN to broadcast celebrity-backed E1 racing series globally
DAZN has secured a new sports broadcast deal, this time for the UIM E1 World Championship, a celebrity-backed electric raceboat series. Under the multi-year agreement,...
WWE’s Royal Rumble sets standard for sports entertainment
WWE is off to a record-breaking start this year with Royal Rumble 2025 becoming the most successful in the company’s history. Founded in 1980 as...
Sky confirms five-year extension with Professional Darts Corporation
The World Darts Championship (WDC) will remain on Sky Sports until 2030 after the Professional Data Corporation (PDC) renewed its arrangement with the broadcaster.Sky...
ESPN opts to renew Atlantic Coast Conference media deal
The Atlantic Coast Conference’s (ACC) long-running partnership with ESPN has been extended, cementing the outlet’s standing as a major broadcaster of college athletics.ESPN opted...
Racing TV and Sky Business deal provides “great opportunity” for hospitality
Racecourse Media Group, the parent company of Racing TV, has renewed its partnership with Sky Business.Under the agreement, Sky Business will remain the exclusive...
beIN Sports serves up ATP Tour deal until 2028
beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. The renewed agreement...
European League of Football adds DAZN to ambitious growth plans
Europe’s largest American football league is targeting wider media exposure via a deal with DAZN as it plans to further expand its presence across...
British & Irish Lions select talkSport for fourth consecutive Tour
The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...
Ruben Amorim and the perils of honest communication
Tim Jotischky is Divisional Managing Director, Reputation, at The PHA Group, writing for Insider Sport. He shares his extensive history within sports media and...