Media Rights

Coverage of the major deals surrounding sport media rights

Major US sports leagues combine for responsible advertising principles

MLB has confirmed its joining the recently-formed Coalition for Responsible Sports Betting Advertising, which looks to ensure social responsibility is maintained when it comes...

US Soccer unites with SPORTFIVE to elevate global media presence 

The US Soccer Federation is looking to bolster its global presence through a new collaboration with SPORTFIVE. As part of the multiyear collaboration, the group...

NFL and MLB available on Peacock to view in VR via...

Viewers of NBC’s streaming platform Peacock will now be able to watch National Football League (NFL) and Major League Baseball (MLB) games through virtual...

FIFA launches ITT in Austria and Switzerland for the 2026 World...

Invitations to tender (ITT) have been launched in both Austria and Switzerland for the sale of the FIFA World Cup 2026 media rights. With the...

FeedConstruct and Badminton International Infinity Cup resume “exclusive” partnership

Real-time sports data and digital content provider FeedConstruct has resumed its partnership with the Badminton International Infinity Cup.  The deal ensures that the provider gets...

Sony Sports Network secures rights for UEFA EURO broadcasts in India

Sony Sports Network has successfully acquired the rights to broadcast the UEFA EURO 2024 and 2028 in India.  Reaching the agreement with the Union of...

YouTube begins its venture in the NFL with subscription model announcement

Subscriptions to watch National Football League (NFL) games next season on YouTube have been released on presale with a starting price of $249 for...

MLB strikes Imagine deal for ‘unmatched’ baseball content 

Major League Baseball (MLB) has signed a multi-year partnership with production company Imagine Entertainment for the creation of MLB-focused multimedia content.Founded by Director Ron...

Premier League and BeIN Sports agree TV rights renewal

The Premier League will continue to be broadcast in the Middle East and North Africa region (MENA) via BeIN Sports according to a report...

PTO Tour agrees to a partnership extension with beIN

The Professional Triathletes Organisation (PTO) will broadcast its 2023 PTO Tour in MENA thanks to a renewed deal with beIN Sports.  All races will be...