LIV Golf up its social media game with Rick Shiels partnership
Influencers have become part and parcel of the sports marketing mix and in the latest collaboration, LIV Golf has partnered with Rick Shiels Media.This...
MLS moves production hub to WWE HQ’s new media centre
Major League Soccer (MLS) has announced it will be moving its broadcast studio to WWE Headquarters as part of a new direction to help...
DAZN losses widened in 2023 but firm remains confident in profitability
Despite signing a plethora of prominent new media rights deals over the past two years, DAZN remains a loss making enterprise according to its...
Australian Open continues on Sport 24 after IMG secures extension
IMG has extended its agreement with Tennis Australia that will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027. The...
Real Madrid’s record €1bn in revenue tops Deloitte Money League
Real Madrid surpassed €1bn for the last financial year and topped the annual Deloitte Money League table once again. The La Liga giants became the...
Live sports contributes to record new subscribers on Netflix
Netflix has announced the results of its Q4, revealing it has recorded the most new subscribers from a quarter in the company’s history. The 19...
BBC to continue World Snooker Tour coverage until 2032
The World Snooker Tour (WST) and the BBC have announced a five-year extension of its broadcast rights agreement that will last until 2032. The new...
ARC clinches bookmaker partner to support Racing1 reinvigoration initiative
The Arena Racing Company (ARC) has rebranded its flagship betting and content product in line with an international initiative aimed at revamping horse racing.ATR...
Infront gains boost to Olympic partnership with archive rights
Infront has secured a lucrative contract with the International Olympic Committee (IOC) covering its archived audiovisual content.The sports marketing agency will work on the...
LIV Golf seeks ‘new heights’ with FOX Sports deal
LIV Golf and FOX Sports have entered into a multi-year media rights partnership to broadcast LIV Golf tournaments across the US.Starting in February, the...