Spanish telecommunications company Telefónica has secured five live football pay-TV matches per week of the La Liga, from 2025 to 2027.
Telefónica will pay €250m for half of the 2024/25 season and €520m per season in 2026 and 2027 to broadcast the matches in Spain. In the first 18 weeks, it will have the first pick of games, and the second pick of games in 17 weeks, leaving DAZN to air the remaining 45% of La Liga matches.
The same rights were renounced by Telefónica just weeks ago, due to limitations set by Comisión Nacional de los Mercados y la Competencia (CNMC), the Spanish independent competition regulator.
In 2021, the broadcaster was awarded five seasons of coverage from 2022/23 to 2026/27. However, at the end of last year La Liga put half of its package up for auction. This happened after CNMC published several negative reports asking for Telefónica’s five-year contract to not exceed three years.
Following the auction, the outlet has successfully re-purchased its tender that adds the league to its impressive portfolio of football coverage.
The Madrid-based telecommunications company secured the rights for the UEFA Champions League back in 2020, which will expire at the end of this season.
Telefónica stated: “With this (deal), Telefónica consolidates its football offer, so that customers of Movistar Plus+ will continue to enjoy 100 per cent of the League matches as well as UEFA Competitions until 2027.”