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Behind the Badge
21:23
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Behind the Badge
Time to read: 2 min
Behind The Badge: Coritiba FC - How a new Brazilian league could be a commercial breakthrough 
March 28, 2024
33:29
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Behind the Badge
Time to read: 2 min
Behind The Badge: The New Saints FC’s (TNS) ‘unique’ rise to European football
February 28, 2024
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28:47
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Behind the Badge
Time to read: 2 min
Behind The Badge: RCD Espanyol - new growth plans outside La Liga
February 16, 2024
23:58
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Behind the Badge
Time to read: 2 min
Behind The Badge: Racing Club - the historical & commercial importance of Argentina’s “First Great”
February 2, 2024
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Behind the Badge
Time to read: 1 min
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
January 18, 2024
Kansas City Royals
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Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
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Behind the Badge
Time to read: 2 min
Behind The Badge Podcast: Real Betis - The commercial push for LatAm growth
December 7, 2023
28:46
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Behind the Badge
Time to read: 2 min
Behind The Badge - Toronto Arrows: the 'startup mentality' of growing rugby in Canada
November 23, 2023
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Behind the Badge
Time to read: 2 min
Behind the Badge - Burnley FC: evolution on and off the pitch 
November 9, 2023
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Behind the Badge
Time to read: 2 min
SBC Media provides unique insight into sports sponsorship with ‘Behind The Badge’ podcast
November 7, 2023
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New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
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Manchester City found guilty of almost 115 Premier League financial breaches
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