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An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 5 min
Sideline Moves – Andy Murray and Gaël Monfils enter sports business
May 23, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 4 min
Sideline Moves – Everton’s new CEO, Alex Morgan’s football return 
May 16, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 6 min
Sideline Moves - Greaves joins Target Darts, BLAST expands to NYC
May 9, 2025
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Features
Time to read: 4 min
Sideline Moves - May 2
May 2, 2025
Businessperson Walking Out With Exit Sign On Wall.
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Integrity
Time to read: 2 min
Robert Reid quits FIA as staying would compromise his beliefs
April 11, 2025
21:23
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Behind the Badge
Time to read: 2 min
Behind The Badge: Coritiba FC - How a new Brazilian league could be a commercial breakthrough 
March 28, 2024
33:29
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Behind the Badge
Time to read: 2 min
Behind The Badge: The New Saints FC’s (TNS) ‘unique’ rise to European football
February 28, 2024
credit: Shutterstock
28:47
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Behind the Badge
Time to read: 2 min
Behind The Badge: RCD Espanyol - new growth plans outside La Liga
February 16, 2024
23:58
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Behind the Badge
Time to read: 2 min
Behind The Badge: Racing Club - the historical & commercial importance of Argentina’s “First Great”
February 2, 2024
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Behind the Badge
Time to read: 1 min
Behind the Badge: Diving into Chile’s commercial landscape with Colo-Colo
January 18, 2024
Kansas City Royals
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Behind the Badge
Time to read: 3 min
David Adams: New stadium will be a gamechanger for Kansas City Royals
January 4, 2024
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Behind the Badge
Time to read: 2 min
Behind The Badge Podcast: Real Betis - The commercial push for LatAm growth
December 7, 2023
28:46
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Behind the Badge
Time to read: 2 min
Behind The Badge - Toronto Arrows: the 'startup mentality' of growing rugby in Canada
November 23, 2023
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Behind the Badge
Time to read: 2 min
Behind the Badge - Burnley FC: evolution on and off the pitch 
November 9, 2023
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Behind the Badge
Time to read: 2 min
SBC Media provides unique insight into sports sponsorship with ‘Behind The Badge’ podcast
November 7, 2023
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026