Aston Villa women’s team sale raises creative accounting flags
Aston Villa’s latest move leaves stakeholders questioning if it’s accounting brilliance or PSR gymnastics.Aston Villa has reportedly agreed to sell its women’s team to...
How Wimbledon’s sponsorship model evolved without losing its soul
From strawberries to Rolex, we take a look back at how commercial partnerships shaped the world’s most traditional tournament. When the first Wimbledon Championship took...
WATCH: Women’s Sport Trust CEO on sustainable growth, strategic visibility and...
As excitement builds around UEFA Women’s EURO 2025, rising ticket demand is just one indicator of how women’s football - and women’s sport more...
W88 courts Sunderland’s return to Premier League amid incoming ban
Sunderland AFC are preparing for life back in the Premier League by announcing W88 will be the club’s front-of-shirt sponsor for the 2025/26 season.Announced...
EFL to remove 3pm blackout for start of 2025/26 season
Every game during the first two weeks of the upcoming English Football League (EFL) season will be broadcast live on Sky Sports, including 3pm...
viagogo data shows decentralised demand as women’s football goes mainstream
A significant uptick in global ticket sales ahead of UEFA Women’s EURO 2025 suggests women’s football is entering a new commercial phase, with fan...
A €425m debt just relegated Lyon to Ligue 2
Lyon is heading to Ligue 2 for the first time in 35 years, after the DNCG rejected its appeal over unresolved financial shortfalls.The seven-time...
Paris 2024: Olympic spending shows state bore the brunt of costs
France spent more on securing the Paris 2024 Olympics than any other single item, with nearly half of all organisational costs allocated to keeping...
Todd Boehly’s Vivid Seats tie faces Premier League probe
Chelsea’s controversial commercial operations are under the spotlight again as fans raise concerns about ticket prices.The Premier League has reportedly contacted Chelsea FC about...
Textor’s £190m Crystal Palace sale could save Europa League hopes
The saga of John Textor’s co-ownership of Crystal Palace may be coming to an end as US billionaire Woody Johnson has reportedly agreed a...