AC Milan has embarked on a new partnership with online casino operator SPRIBE with its multiplayer crash game Aviator becoming the club’s official crash game partner.
At the heart of the partnership is the ambition to combine the excitement of football and the dynamic gaming experience, with both AC Milan and SPRIBE looking to offer younger fans the opportunities to a “closer connection to the Rossoneri world”.
David Natroshvili, CEO of SPRIBE, said: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organisations and sports teams, like this agreement with AC Milan.
“This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.”
Since its market debut in 2018, Aviator has established itself as a popular product, becoming the number one crash game worldwide with over 42 million monthly active players globally.
Sports partnerships are nothing new to SPRIBE, which notably inked a deal with the UFC in October 2023 that has seen the casino operator’s branding on the Octagon and other UFC events, enhancing its visibility.
For AC Milan, whilst gambling sponsorships is a market it is familiar with, this deal marks its first foray into crash games specifically. The Rossoneri inked two separate deals with gambling operators Boomerang Gaming and TG.Casino this year.
Maikel Oettle, Chief Commercial Officer of AC Milan, added: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways.
“Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”
