La Liga to fuel a new age of Chinese football growth?
La Liga announced a new strategic partnership with the Chinese Football League (CFL) to collaborate on new opportunities for grassroots football development in the...
Rangers new ownership follows growing NFL interest in football
Rangers Football Club has confirmed a consortium led by Andrew Cavenagh and 49ers Enterprises, the business arm of the San Francisco 49ers, has acquired a majority...
Aston Villa puts a price on fan loyalty
Aston Villa has overhauled its ticketing strategy ahead of the 2025/26 season, with a key change set to reshape how fans engage with both...
Betsson eyes historic Champions League triumph as Inter Milan reaches final
Brand visibility peaks as sponsor backs historic Champions League runBetsson is preparing for one of the biggest nights in its sponsorship history, as long-time...
Berlin faces backlash over ‘sustainable’ Olympic bid
Berlin’s incumbent government is facing criticism from opposition parties and the general public after revealing ambitions to host the Olympic and Paralympic Games. The ruling...
Is Club Rugby about to have its Super Bowl moment?
For decades, fans have debated whether the Crusaders could beat Toulouse, or if Leinster could outplay the Blues. In 2028, they’ll finally find out.The...
West Ham’s beer partnership signals new local strategy
West Ham United and London Stadium have secured two separate partnerships with BrewDog, making the brewery the official beer provider for both the Premier...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...