West Ham’s beer partnership signals new local strategy
West Ham United and London Stadium have secured two separate partnerships with BrewDog, making the brewery the official beer provider for both the Premier...
Gambling crackdown hits centre court as Roland Garros begins
France has relaunched its ‘Behind the Label’ campaign for the upcoming French Open at Roland Garros, to warn tennis fans about the risk of...
Borussia Dortmund signs Vodafone to power next five years
Borussia Dortmund (BVB) has named Vodafone its new main sponsor for the next five years following a social media post featuring next season’s kit...
Germany’s betting blueprint beats Premier League’s mess
Tipico has expanded its partnership with the Deutscher Fußball-Bund (DFB) to include the 3. Liga, making it a sponsor across all tiers of professional...
Disney+ signs exclusive five-year Women’s Champions League deal
Global streaming platform Disney+ has acquired broadcasting rights for the UEFA Women’s Champions League as part of a five-year deal. Announced today (May 23), the...
Crystal Palace Sports Centre to go all-electric by 2028
Can a listed sports venue go fully green?In the 1981 film Chariots of Fire, British runners trained against the wind on an old English...
Exclusive: Manchester United could be a future NBA franchise
Manchester United may be thinking about packing its bags and leaving football for good after the season the men’s team has had. If this...
EURO 2028 host nations UK & Ireland not guaranteed qualification
Despite being hosts of EURO 2028, England, Scotland, Wales and the Republic of Ireland are not guaranteed qualification to the competition finals. Confirmed at a...
London Broncos unveil ambitious plans to return to Super League
The London Broncos have unveiled a new ownership structure, led by Gary Hetherington, aimed at revitalising the club and guiding them back to the...
Premier League refers Leicester City for alleged PSR breaches
Leicester City FC faces fresh scrutiny over alleged financial breaches and a controversial sponsorship as it battles on and off the pitch to stay...