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BREAKING
Europe
Time to read: 3 min
Racing technology C-level execs take the lead at World Tote Association
September 11, 2024
: UEFA Champions League game between SL Benfica and Club Brugge; Players of Club Brugge before game.
BREAKING
Europe
Time to read: 2 min
Club Brugge ups sponsorship game for Champions League 
September 10, 2024
Marcus Rashford of Manchester United celebrates after scoring a goal to make it 2-0 - Manchester United v Newcastle United, Carabao Cup Final, Wembley Stadium, London, UK - 26th February 2023.
BREAKING
Football
Time to read: 2 min
Manchester United announces renewal of major partnership 
September 10, 2024
Channel 4 takes Paralympics to YouTube in social media strategy
BREAKING
Europe
Time to read: 2 min
Channel 4’s YouTube use in Paralympic coverage paid off
September 10, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Asia
Time to read: 2 min
UEFA extends China business links with tech partnership renewal
September 9, 2024
Munich, Bavaria, Germany, November, 12 2022, crowded NFL fan area Odeonsplace, one day before the first NFL game in Germany.
BREAKING
Europe
Time to read: 2 min
NFL and Bitpanda team up ahead of German return
September 9, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
AFC Bournemouth renews Uber Eats partnership to provide fans with more deals
September 9, 2024
Old Trafford
BREAKING
Football
Time to read: 4 min
Manchester United’s stadium plans progress with new partners
September 9, 2024
Chelsea flag at Stamford Bridge.
BREAKING
Europe
Time to read: 3 min
Chelsea joins list of Betway’s Premier League partners
September 5, 2024
FairPlay conducts first M&A under new identity just one week after rebrand
BREAKING
Data
Time to read: 2 min
Genius and Kambi dismiss ‘ill-informed’ M&A rumours
September 5, 2024
Newcastle United players celebrate after scoring a goal during the Exhibition match between Tottenham and Newcastle United at the MCG on May 22, 2024 in Melbourne, Australia.
BREAKING
Football
Time to read: 2 min
Newcastle United embraces Red Bull deal amid rising revenues
September 4, 2024
SBC launches new Affiliate Leaders magazine
BREAKING
Europe
Time to read: 3 min
SBC launches new Affiliate Leaders magazine
September 4, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 3 min
Leicester City win PSR appeal as Premier League left ‘disappointed’ 
September 4, 2024
Sports streaming: How sporting bodies are turning to streaming platforms.
BREAKING
Data
Time to read: 3 min
High prices push French fans to illegal streaming
September 4, 2024
credit: Shutterstock
BREAKING
Football
Time to read: 2 min
BBC working with Premier Sports to broadcast UK international football fixtures
September 4, 2024
Nottingham Forest's City Ground
BREAKING
Europe
Time to read: 2 min
Nottingham Forest becomes Parimatch’s second 2024/25 Premier League partner
September 3, 2024
Official logo of UEFA.
BREAKING
Europe
Time to read: 3 min
UEFA extends Lidl deal to cover Europa and Conference Leagues
September 3, 2024
Eurovision Sport joins the AI craze to enhance broadcasting experience
BREAKING
Europe
Time to read: 3 min
Eurovision Sport joins the AI craze to enhance broadcasting experience
September 2, 2024
laLiga
BREAKING
Europe
Time to read: 3 min
LaLiga deal further extends SportyBet’s Spanish football focus
September 2, 2024
Premier Padel
BREAKING
Comment
Time to read: 3 min
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
August 30, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 1 min
Malta national football team gains new partner in VBET
August 29, 2024
UEFA Champions League sign at the 2022 UEFA Champions League Final
BREAKING
Comment
Time to read: 5 min
UEFA Champions League draw sparks potential legal action 
August 29, 2024
BREAKING
Europe
Time to read: 3 min
SBC Summit Launches Media Headquarters for 2024 Event
August 29, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
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Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
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Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
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