Burnley celebrates promotion with signing of new CEO
Burnley Football Club has named former Manchester United Executive James Holroyd as its new CEO.In his new role, Holroyd will spearhead the club’s off-pitch...
Iniesta swaps midfield for boardroom in latest FedEx campaign
FC Barcelona icon Andrés Iniesta will star in the FedEx Champions of Business list, a campaign designed to highlight businesses shaping the future of...
Manchester United reshuffles leadership with Blanc’s role change
Manchester United has revealed that Jean-Claude Blanc has stepped down from his role as Director but will still play an active role at the...
Birmingham City’s promotion story to feature on Amazon Prime
Birmingham City has become the latest English club to partner with Amazon Prime to produce a new behind-the-scenes documentary.Although the documentary is currently untitled,...
Manchester United revives Asian focus with two preseason matches
Manchester United has added Asia to its list of preseason tour destinations, which now spans across three continents. Kuala Lumpur and Hong Kong are the...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
Report: Salford City at a crossroads as Class of ‘92 explore...
League Two side Salford City FC is on the brink of a new chapter as reports suggest that the club’s 'Class of ‘92' owners...
Darts drive Matchroom Sports profits as boxing fights for growth
The popularity of darts continues to soar following the release of Matchroom Sport's financial results for the year ending 30 June 2024.The global sports...
Authenticity is the new currency in sports communications
Sports revenue has been going through the roof in recent years, with the sector’s appeal to outside brands for marketing and branding key to...