Manchester United revives Asian focus with two preseason matches
Manchester United has added Asia to its list of preseason tour destinations, which now spans across three continents. Kuala Lumpur and Hong Kong are the...
UEFA extends Pepsi agreement to EURO 2029 and Women’s Champions League
Pepsi continues its long-running partnership with UEFA as a principal partner and sponsor of the UEFA Women’s Champions League. The international beverage brand signed a...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
Report: Salford City at a crossroads as Class of ‘92 explore...
League Two side Salford City FC is on the brink of a new chapter as reports suggest that the club’s 'Class of ‘92' owners...
Darts drive Matchroom Sports profits as boxing fights for growth
The popularity of darts continues to soar following the release of Matchroom Sport's financial results for the year ending 30 June 2024.The global sports...
Authenticity is the new currency in sports communications
Sports revenue has been going through the roof in recent years, with the sector’s appeal to outside brands for marketing and branding key to...
AC Milan expands global presence with LatAm betting partnership
AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.The collaboration looks to increase AC Milan’s visibility and...
UEFA President Ceferin opposes 64-team 2030 World Cup
UEFA President Aleksander Ceferin has condemned FIFA’s proposals of expanding the 2030 FIFA World Cup to a 64-team format. Ceferin labelled the notion of further...
Is Brazilian football the new hub for gambling sponsorships?
The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.Currently,...
Under Armour powers France market push with PSG’s Hakimi
Under Armour is aiming to strengthen its foothold in France by selecting Paris Saint-Germain’s (PSG) Achraf Hakimi as its latest brand ambassador.As part of...