UK revealed as sole bidder for 2035 FIFA World Cup
Gianni Infantino, President of FIFA, has revealed that the UK is the sole bidder to host the 2035 Women’s World Cup.Infantino confirmed that the...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...
Sky Sports viewership for H2’2024 reaches nearly one billion
The Sky bi-annual Attention Index report has revealed that sport continues to be a major viewership driver, with sports fans watching nearly one billion...
Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Pentland Brands scores major exposure boost as TNT Sports sponsor
Pentland Brands, parent company of leading UK brands such as Berghaus, Mitre and Ellesse, has become TNT Sports’ ‘first-ever’ official channels sponsor. As part of...
Tom Brady’s Birmingham City partner caught in licensing scandal
God55, which was recently announced as an official partner of English Football League club Birmingham City FC, has falsely claimed to have a Malta...
NBA working with FIBA to launch new European basketball league
Over the past weekend, NBA Commissioner Adam Silver confirmed that he is interested in creating a new European league. Having been in conversations with the...
FIFA Club World Cup triggers new Premier League transfer rules
The Premier League has announced an additional transfer window this summer to accommodate the two clubs participating in the FIFA Club World Cup.At a...
Premier League set to discuss Coca-Cola deal at shareholder meeting
The Premier League is reportedly close to welcoming back Coca-Cola as its official soft drinks partner, with a potential deal set to be agreed...
Manchester City targets global fans to sell hospitality tickets
Manchester City has partnered with ticket marketplace viagogo in a bid to provide fans from outside of the UK more opportunities to watch its...