DAZN unites with Sky Italia for Serie A broadcasting
DAZN has confirmed a new partnership with Sky Italia, that will see the launch of the DAZN 1 satellite channel from the 20th of...
Ajax strikes new deal with BBIN
Ajax has unveiled a new partnership with iGaming software supplier BBIN.The deal sees the firm become the “Official Chinese iGaming Software Partner” of the Dutch...
Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
Bolton Wanderers safe from liquidation following Football Ventures takeover
The English Football League (EFL) has confirmed that Bolton Wanderers are out of administration following the takeover of the club by Football Ventures.Bolton, who...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...
PSV Eindhoven consults fans on future gambling partnerships
Dutch Eredivisie side PSV Eindhoven has rolled out a fan consultation which seeks to gain an insight into how the club's season-ticket holders feel...
Eintracht Frankfurt drives on with Nexen
Bundesliga football club Eintracht Frankfurt has announced a three year partnership extension with Nexen Tire.Nexen, a tyre manufacturer from South Korea, has been partnered...
ITV looks to extend Ascot Racecourse partnership
Ascot Racecourse is reportedly in talks with ITV over plans to potentially extend their current partnership by a further three years, with bookmakers, punters and sponsors all...
FC Barcelona unites with Cupra for next five seasons
Spanish champions, FC Barcelona has united with Cupra for the next five season.Seat’s sports car brand will become the new official automotive and mobility...