Benfica looks to enhanced data with Firstbeat Sports
Portugal's reigning champions S.L. Benfica has partnered with Firstbeat Sports, as the club seeks to utilise advanced analytics to enhance player performances during the upcoming season.As the club...
City boss Guardiola pens new Puma partnership
Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...
Greek champions to stream opening fixture on PPV
PAOK will stream its opening league match this weekend against Panetolikos, through the club's OTT site, tv.paokfc.gr.It comes as the club commences the season without a...
UEFA unites with Konami for eEURO 2020
UEFA has partnered with Konami for the eEURO 2020, a national-team eFootball tournament featuring all 55 of UEFA's national associations and kicking off in...
Juventus calls for earlier kick-off times to boost Asian engagement
Ahead of the start of the Italian football season this weekend, Juventus has called for earlier kick off times as the club seeks to...
La Liga strikes debut cryptocurrency collaboration
La Liga has unveiled a new partnership with blockchain-powered cryptocurrency exchange GCOX.As part of the league’s debut partnership with within the cryptocurrency sector, GCOX...
Brighton elevates sponsorship portfolio
English Premier League side, Brighton and Hove Albion has expended its sponsorship capabilities, announcing Clinic Center as the official sponsor of the club's statistical...
BetVictor on the importance of backing non-league football
Online sports betting operator, BetVictor, recently announced a new sponsorship deal with the seventh tier of English football, becoming the partner of the Isthmian League,...
ASA warns Football Index over marketing with players under 25
Online football trading site, Football Index has been warned by the Advertised Standards Authority (ASA) over its use of players under the age of 25...
Campaign in focus – The Goat Agency: The legacy of the...
The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...