The FAI unveils SportPesa as latest commercial partner
The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company.The two-year-deal will see SportPesa, licensed in...
BHA partners with Cheltenham to debut jump racing technology
This week's Cheltenham Festival has seen the British Horseracing Authority (BHA), collaborate with Racetech to launch its new official Jump race timing technology.The new technology elevates the...
Bayern Munich to expand German presence with new retail and hospitality...
Plans have been unveiled for German Bundesliga champions, FC Bayern Munich to expand its presence in Munich, with a new retail and hospitality centre.The new 'FC...
Broadcasting rights tender launched by Ekstraklasa
Top-tier Polish league Ekstraklasa will give sportsbook operators the chance to purchase live broadcasting rights for fixtures during the 2019-20 and 2020-21 seasons in...
DAZN elevates advertising capabilities with DAZN Media launch
DAZN Group has stepped up its advertising capabilities, announcing that DAZN Media is to be the new entity responsible for the platform's global media partnerships.The...
Martyn Hannah, ghostfoundry: How content can unlock world-wide success for sports...
Martyn Hannah, Director of content marketing agency, ghostfoundry, says sports clubs must become content factories in their quest for global brand domination.Sports clubs are...
Sharing synergies and passion: West Ham United Women partners with ZO...
West Ham United Women’s team has agreed a new sponsorship deal with ZO Skin Health, which will see the brand become the team’s first...
MTK Global unites with Top Rank for American expansion
Top Rank and MTK Global has announced an exclusive multi-year licensing agreement that will expand the reach for bring MTK Global events to fans...
Betway pots sponsorship deal with Gibraltar Open
Online bookmaker Betway has today announced that it will become the title sponsor for the Gibraltar Open, which will be the operator’s second major...
William Hill and Matchroom Boxing: “The key word is partnership, this...
In recent years, as British boxing has experienced immense growth, it’s produced some of the country’s most adored sports stars and iconic moments.Throughout...