Interregional Sports Group (ISG) is activating the second part of its F1 betting package with the launch of a free-to-enter game that offers fans the chance to win a luxury weekend at the Formula 1 British Grand Prix 2019.

F1 Play has been developed as a customer acquisition tool for bookmakers seeking to engage with ISG on the bigger F1 rights package. The game, which tests the knowledge of fans by asking them to predict a series of outcomes in each race, can be integrated into the bookmaker’s betting engines so that bets can be offered on different elements of predictions.

ISG Group CEO Chris Buckley commented: “This is a great opportunity for F1 fans to test just how in-depth their knowledge of the sport really is. Players will have to make predictions on events from the starting grid to the chequered flag, and if they get it right, they could win a dream weekend at Silverstone.”

ISG’s partnership with F1 will see data taken directly from the track on race weekends that will be packaged and delivered to the betting industry via Sportradar. It also includes the right for ISG to sub-license betting partnership rights to select betting brands around the world, subject to regulations, including: regionalised branded on-screen graphics, physical and virtual trackside signage as well as digital integration across F1’s rapidly expanding digital and social platforms.

F1 Play will be live for the Formula 1 Gulf Air Bahrain Grand Prix 2019 on March 31 where fans around the world will play for the chance to win a prize, that includes two flights to London, accommodation in a Five Star Hotel, transport to and from the Silverstone circuit where VIP Paddock Club passes will give them prime viewing, Paddock Tours and Pit Lane access as well as fine dining hospitality.

Speaking at last year’s Betting on Sports Conference, the F1’s Managing Director of Commercial Operations, Sean Bratches emphasised that F1’s involvement with the betting industry is ‘long overdue’. Adding that it represents an opportunity to ‘serve fans in new and interesting ways’.

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