Max Proctor, Doppelgänger: Fan engagement ‘taken to the pitch’ via the...
With the huge upsurge of the Metaverse and Web3, particularly in 2022, the emerging space appears set to become sports’ answer to the next...
BBC puts six stars in the spotlight for Sports Personality shortlist
The 2022 BBC Sports Personality of the Year award has created a shortlist of six contenders.Looking to take home this year’s trophy are gymnast...
Nottingham Forest adds two hires to its ‘strong Senior Leadership team’
Nottingham Forest has announced two appointments to strengthen its Senior Management team. Wendy Taylor has been hired as the Premier League team’s Director of Communications,...
Horse racing field to shorten in 2023 following Dettori and Russell...
Two of UK and Irish horse racing’s biggest names, Frankie Dettori and Davy Russell, announced their retirement from the sport at the weekend.Dettori will...
United brings early-end to TeamViewer deal following ‘appalling judgement’
Manchester United is on the lookout for a new front-of shirt-sponsor as it announces a premature end to its TeamViewer partnership.A five-year deal was...
UK Racing celebrates success of diversity and equality campaign
UK Racing has hailed the success of the Diversity in Racing Steering Group (DiRSG) which this year launched its #ALLINTHERACE campaign.In a bid to...
US Open makes its return to Sky Sports in five-year partnership
The US Open has announced a five-year broadcast deal with Sky Sports, starting with the 2023 edition of the Grand Slam event.The deal was...
Matthew McGrory, Arwen.AI: Fighting sports’ ‘dirty secret’ of toxic online content
With online abuse being an increasing problem since the rise of social media, moderators have been the main solution to-date, but they are becoming...
Manchester City celebrates Ballers Champagne partnership
Manchester City has formed a collaboration with artisan wine and spirits company, Ballers Brands Ltd.The deal sees the company’s champagne brand - Ballers Champagne...
Arsenal targets the digital marketplace with LABS Group
Arsenal FC has formed a collaboration with LABS Group which sees the Web3 and real estate group become the club’s official hotel and resort...