Harry Kane promotes mental wellbeing with AIA Group
Harry Kane has become an ambassador for AIA Group, building on the group’s 10-year association with the footballer through its partnership with Tottenham Hotspur.The...
Lower league sides backed by Stake.com in FA Cup
Cardiff City, Gillingham and Sheffield Wednesday have each signed commercial deals with Stake.com in line with the current FA Cup.Supporting the clubs against Premier...
Castore to provide bespoke playing and training range to Surrey Cricket
Surrey Cricket has named Castore as the club’s official teamwear supplier, beginning with the 2023 season.The partnership aims to offer fans a greater level...
Man City reaches Indian fanbase via communications deal with Jio
Manchester City has inked a new regional partnership with Jio Platforms as the digital services brand becomes the club’s official mobile communications network partner...
Southampton FC powers innovation in sports tech via first-of-kind tournament
Southampton FC is aiming to find and accelerate the next group of sportstech disruptors in launching ‘The Future of Football’ challenge, in a deal...
Aaron Radin, British Basketball League CEO: “Carving out our own space”
Aaron Radin, who became CEO of the British Basketball League (BBL) last month, spoke to Insider Sport about his plans for the sport’s future...
Man United secures financial trading partner with Doo Group
Manchester United has announced a multi-year global partnership with online financial trading platform, Doo Group.The collaboration will see the promotion of the financial services...
SBC’s Bookies Corner: The race to replace Frankie Dettori as UK’s...
Legendary jockey Frankie Dettori announced earlier this month that he would run his last race in 2023, ending an illustrious 38-year career with over...
Nottingham Forest shows solidarity in UNHCR charity partnership
Nottingham Forest FC has announced an international charity partnership with UK for UNHCR (the UN Refugee Agency).The collaboration, which starts in 2023 and spans...
Aston Villa to enhance matchday experiences with William Hill
Aston Villa FC has announced that William Hill has become the club’s official in-stadium betting partner.For the next two EFL seasons, the pair will...