Three NFL franchises look to grow fandoms beyond US with UK...
The National Football League (NFL) has granted three franchises UK marketing rights as part of its Global Markets Programme.Following the expansion of its programme,...
Suspensions land heavy as UFC betting scandal unfolds
Two UFC fighters have been suspended by the Nevada State Athletic Commission (NAC) for their involvement in a 2022 betting scandal tied to their...
Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
Boston Celtics set new NBA benchmark with $6.1bn sale
As the Boston Celtics change ownership hands for a record $6.1bn, the sale underscores the soaring value of US sports franchises, especially in the...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
Jason Siegel: Club World Cup – a cornerstone in Orlando’s sports...
The FIFA Club World Cup has faced a wave of criticism from footballing bodies, clubs, players and fans in recent months, primarily over its...
Manchester United to feature in Premier League US preseason tour
Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...
Fanatics enables sports ticket buying in partnership with Ticketmaster
Global sports digital platform Fanatics has partnered with Ticketmaster to allow sports fans across the US to buy resale tickets on its platform. By launching...
TNT Sports partners with DAZN for Club World Cup broadcasts
TNT Sports has secured some domestic US coverage of this year’s FIFA Club World Cup via a deal with DAZN, the primary rightsholder.The Warner...