Cardinals’ ‘bet365 Bridge’ opens path to Missouri betting
Major League Baseball’s (MLB) St. Louis Cardinals has renamed its second-level stand as the bet365 Bridge as part of a marketing partnership.Under the agreement,...
Seattle Mariners honour Nintendo ties with MLB-first sleeve deal
Major League Baseball’s (MLB) Seattle Mariners has expanded on its long-term partnership with Nintendo in a first-of-its-kind sponsorship for the franchise and the league.As...
Boston Celtics set new NBA benchmark with $6.1bn sale
As the Boston Celtics change ownership hands for a record $6.1bn, the sale underscores the soaring value of US sports franchises, especially in the...
UFL sets sights on football innovation with new tech division
The United Football League (UFL), an American football minor league, has launched FAST, a technology-focused innovation division.The new Texas-based division will work with both...
Jason Siegel: Club World Cup – a cornerstone in Orlando’s sports...
The FIFA Club World Cup has faced a wave of criticism from footballing bodies, clubs, players and fans in recent months, primarily over its...
Manchester United to feature in Premier League US preseason tour
Manchester United alongside three other Premier League teams will compete in a US preseason tour across a range of cities. The Premier League Summer Series...
Fanatics enables sports ticket buying in partnership with Ticketmaster
Global sports digital platform Fanatics has partnered with Ticketmaster to allow sports fans across the US to buy resale tickets on its platform. By launching...
TNT Sports partners with DAZN for Club World Cup broadcasts
TNT Sports has secured some domestic US coverage of this year’s FIFA Club World Cup via a deal with DAZN, the primary rightsholder.The Warner...
United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
Genius Sports confident in repeating a ‘defining year’ in 2025
Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...