United Sports Collective formed to wave sponsorship flag for five US...
The governing bodies of US cycling, sailing, rowing, fencing and squash have combined sports sponsorship efforts under one entity, United Sports Collective (USC).This marks...
Genius Sports confident in repeating a ‘defining year’ in 2025
Genius Sports’ standing as a data and technology supplier to some of the world’s biggest sports tournaments like the Premier League, NFL and NBA...
Full speed ahead with Hulu merger for Fubo after 19% 2024...
After reporting a solid financial performance for 2024, FuboTV has re-emphasised what it believes is a ‘game-changing opportunity’ in its recent merger with a...
DAZN hires former NBA Europe VP to head up new basketball...
DAZN has created a new division, DAZN Basketball, which will consolidate its extensive roster of basketball content.The move is indicative of the OTT sports...
Unique tie up between Stats Perform and Grand Slam Track
Stats Perform has been named the exclusive global data, betting rights distributor and integrity partner of Grand Slam Track.Grand Slam Track is a global...
ESPN ends over 30-year MLB broadcast partnership
ESPN will be out of the baseball business after it was confirmed the US sports network opted out of its contract for national broadcast...
Inter Miami secures up to 10 sponsors ahead of 2025 MLS...
Inter Miami are gearing up for the MLS season off the pitch as the club has confirmed the renewal of 10 key sponsorships. The David...
DAZN sees 23% increase in NFL Game Pass users ahead of...
DAZN has reported strong consumer engagement with its NFL Game Pass product at a time when America’s biggest sports tournament is eyeing up a...
President Donald Trump continues to push for PGA-LIV Golf merger
US President Donald Trump has held talks with LIV Golf chairman Yasir Al-Rumayyan and PGA Tour commissioner Jay Monahan. Held at the White House, this...
F1 crypto links continue to grow as Aston Martin signs Coinbase...
Aston Martin has penned a sponsorship deal with American cryptocurrency exchange Coinbase ahead of the 2025 Formula One season.The motorsports team and Coinbase have...