Western & Southern strengthens links with tennis through sponsorship extension
Cincinnati’s Western & Southern Financial Group has extended its title sponsorship of the Western & Southern Open for an additional three years. The collaboration has...
NFLPA, Draftkings and OneTeam together bring gamified NFTs
The NFL Players Association (NFLPA), along with DraftKings and OneTeam, has shared its plans to introduce gamified NFT (non-fungible token) collections.Set to launch on...
Sportradar provides data to US-partners in extended Kambi deal
Sports betting service provider Kambi has announced an extended partnership with Sportradar to further leverage its coverage of professional leagues and tournaments.The strengthened collaboration...
23X1 Racing orders expansion of McDonald’s partnership
23XI Racing has expanded its partnership with McDonalds by increasing its presence on the No. 23 Toyota Camry TRD with Bubba Wallace across several...
49er’s enterprises finalise £400m Leeds United acquisition
The owners of San Francisco 49ers’ have announced a deal to acquire Leeds United FC for over £400 million within the next two years,...
NHL renews broadcasting rights agreement with Sinclair
Diamond Sports Group, a subsidiary of Sinclair Broadcast Group, has announced a multi-year renewal of its digital distribution rights agreement with the National Hockey...
Michael Holding wins William Hill Sports Book of the Year
Former West Indies cricketer, Michael Holding, has won the William Hill 2021 Sports Book of the Year Award for his ‘Why We Kneel, How...
PGA of America advances merchandise strategy via Legends collaboration
The PGA of America has entered into a partnership with experiences company Legends, as the latter operates on-site, online, licensing and corporate merchandising for...
Stats Perform integrates PressBox Graphics into fan engagement offering
As part of its ‘strategic focus on fan engagement,’ Stats Perform has moved to enhance its visual content creation capabilities by integrating PressBox Graphics...
KHL expands global reach via Portable.TV platform
The Kontinental Hockey League (KHL) has entered into a partnership with Portable.TV to broadcast the whole season on its app.Facilitated by the global sports...