Including the 2022 Daytona 500, the fast-food franchise is also stretching to the 2004 NASCAR Cup Series Champion Kurt Busch, who has become a primary partner of the No. 45 Toyota Camry TRD throughout the 2022 season.
Busch commented: “Racing with Monster Energy over the last decade together has been an incredible ride. We win, we have fun, we promote together, and I am very grateful for their partnership.
“It feels like family racing for them, and I believe McDonald’s will have the same feel. The power of these brands elevates the No. 45 Camry TRD to a top tier level before we even take the green flag. Let’s win!”
The competition gets underway with the Busch Light Clash at the LA Coliseum on 6 February next year which is then followed by the 46th running of the Daytona 500 on 20 February.
“We’re looking forward to another great season with the 23XI Racing team,” added Vicki Chancellor, Owner/Operator and Chair of McDonald’s USA Franchise Marketing Committee.
“We remain proud of Bubba’s history-making season and success, and are excited to welcome Kurt to the team as we plan to celebrate another year of racing and our fans.”
McDonalds continues to sponsor sports, with a further focus on football, having entered into a partnership with the English Football Association (FA) in 2018, which is set to expire next year.
This collaboration made the restaurant brand the longest standing supporting partner in English grassroots soccer, and included a programme focused on participation to encourage children to join ‘turn up and play’ coaching sessions nationwide, as well as community football days with players Jordan Pickford and Nikita Parris in attendance.