Drone Racing League lands Nacon headset deal
The Drone Racing League (DRL) has announced a new partnership with Nacon Gaming naming the brand the league's official gaming headset and controller.In collaboration...
US Soccer pushes for inclusivity in extending Nike deal
The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995. The organisations claim that the scope...
BetMGM boosts brand recognition via New York Knicks and Rangers
BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers.Madison Square Garden Sports...
Insider Analysis: How the connection between NFTs and sports flourished
Non-Fungible Tokens (NFTs) have stormed into the sports space over the past year, with prominent partnerships between sports teams and leagues and NFT platforms...
Matchroom partners with Bookies.com for Lopez vs Kambosos Jr
Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr.Bookies.com will...
WNBPA brings support to communities in Pepsi partnership
The Women's National Basketball Players Association (WNBPA) has partnered with Pepsi Stronger Together - PepsiCo's series of grassroots initiatives - supporting causes important to...
PFL promises ‘best-in-class’ merchandise following Legends Global link-up
The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport. Under the new multi-year...
NBA extends beIN partnership to MENA region
The National Basketball Association (NBA) has announced a multiyear extension of its existing broadcast and digital partnership with beIN Media Group that will see...
F1 and Atlanta Braves stakeholders Liberty Media report successful trading
Liberty Media Corporation, a key stakeholder in Major League Baseball (MLB) team Atlanta Braves and Formula One has experienced ‘an outstanding third quarter’.Publishing its...
BetMGM drafts Chris Johnson as brand ambassador state-specific focus
BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by...