Nike secures multi-year deal with Uruguayan football team
The Uruguayan Football Association (AUF) has agreed to a new multi-year deal with Nike to wear Nike-manufactured kits and other supplies.As part of the...
Report: Women’s Championship looking to build on WSL’s YouTube success
The English Women’s Championship is taking to YouTube as well as maintaining its existing domestic broadcasting arrangements according to The Guardian.The media outlet reports...
Formula E partners with ITV in return to UK free TV
Formula E has returned to free-to-air television in the UK via a deal with ITV, one of the country’s oldest terrestrial broadcasters.The electronic motorsports...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
Saudi Pro League partners OneFootball for enhanced fan engagement
The Saudi Pro League (SPL) is moving to further enhance its international visibility through content at a time of heightened investment in the country’s...
Goalden View: Ranking footballers by fame and not performance
In today’s digital age, the quest for popularity has extended far beyond social media influencers, with athletes and sports organisations now battling for recognition...
Darts negotiations heat up with Sky’s deal expiring
Reports suggest that Professional Darts Corporation (PDC) may be looking for a new home as Barry Hearn calls for Sky to “up the ante”. According...
Leicester partner BC.GAME reportedly to lose Curaçao betting licence
Leicester City’s front-of-shirt partner, the online sportsbook and casino firm BC.GAME, has lost its operating licence according to Josimar, a football news outlet.Josimar claims...
Middlesbrough Foundation celebrated with Kindred’s shirt gesture
Middlesbrough Foundation will feature as the club’s front-of-shirt sponsor this weekend, following a sponsorship donation by Kindred, Middlesbrough's principal partner. Following the gesture by Kindred,...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...