The NFL Players Association (NFLPA), through its commercial branch NFL Players Inc., has invested in tech company Infinite Athlete to benefit professional football.
According to a release, NFLPA will leverage Infinite Athlete’s FusionFeed technology, video data and engineering capabilities to create a “substantial and enduring influence” over players’ health and wellness within the sport.
In addition to a data-driven approach used to better injury mitigation, the partnership will aim to create new business prospects for the NFLPA.
Sophie Gage, Vice President of Business and Legal Affairs at NFL Players Inc, said: “We are excited about our partnership with Infinite Athlete, which brings together the power of their FusionFeed technology and the significant value of our group player licensing rights.
“By harnessing the strength of group rights, we are empowering our players and the entire NFLPA community, paving the way for innovation and accessibility in the world of sports.”
Infinite Athlete combines sports video and AI technology with safety and performance analytics to deliver a comprehensive view of commercial opportunities for businesses and athletes alike.
Larry Fitzgerald Jr, Infinite Athlete board member, added: “By giving the NFLPA access to Infinite Athlete’s technology, it opens up new and previously unimagined opportunities for athlete performance and fan engagement. I believe it will also provide stronger brand alignment and more economic opportunities for the players.”
Most recently, the firm achieved a front-of-shirt sponsorship with Chelsea after an exhausting period for the Premier League club in search of a suitable partner.
Charlie Ebersol, co-founder and CEO of Infinite Athlete, concluded: “In the past twelve months we have demonstrated, with our professional and collegiate sports partners, that our technology unlocks monetization opportunities for athletes and sports organisations, allowing them more ownership, visibility, and creativity with their data.
“We are excited to work with the NFLPA and the team at NFL Players Inc. to develop new products that drive value for its membership and business partners.”