AC Milan steps up fan interactions with new Fanblock partnership 

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AC Milan has teamed up with entertainment platform Fanblock to bring Rossoneri fans the next level of digital engagement with their favourite team.

Being Fanblock’s first venture into football, the company will provide fans with the opportunity to possess virtual ownership of AC Milan’s home pitch and more meaningful ways to connect with the club daily. 

Maikel Oettle, Commercial Director of AC Milan, commented: “We are thrilled to announce this new partnership with Fanblock. As a club, we are always eager to explore new avenues to connect with our global fanbase, and Fanblock is a powerful way to strengthen that bond. Together, we are creating a new exciting way for fan interaction and a new experience for our fans worldwide.”

Aiming to tear down geographical barriers, Fanblock will give fans access to purchase what is called ‘Fanblocks’ – representing various blocks of AC Milan’s meta pitch. Then, fans will earn additional block points for real-time match events happening on their Fanblock, presenting a new way to follow the Rossoneri’s games. 

There will also be a competitive element introduced, encouraging fans to invite friends and challenge others in order to increase their fan ranking and leaderboard progress. 

Fanblock Founder and CEO Johan Greeff added: “We are excited to offer AC Milan fans a world-first opportunity to not only own a piece of their virtual ground, but also to play and follow the action and data in real time and be rewarded for it. 

“Fanblock aims to create interactive fan experiences that bring fans closer to their teams and action on the pitch. We are extremely proud to launch Fanblock with AC Milan. A club with an illustrious history dating back to 1899 and one of the most successful clubs in the world, which enjoys an incredible global fanbase.”

InsiderSport Insight: As we approach a new era of fan engagement, tapping into digital growth is vital and this collaboration is well positioned to do this, enabling fans to earn points and benefit from additional engagement with the club. This also allows the club to keep fans engaged during downtime, when AC Milan aren’t playing, a vital asset for the Rossoneri’s commercial success.

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