Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Iran to base World Cup camp in Mexico as US refuses...
Mexico's President Claudia Sheinbaum said her government had no objection after FIFA asked whether Iran's squad could be based in Mexico and cross the...
Inside the business of Roland-Garros 2026
From Warner Bros Discovery’s global media push to Amazon’s growing role in premium tennis coverage, Roland-Garros continues to evolve into one of sport’s most...
Do the Enhanced Games still work if the drugs don’t?
What happens to Enhanced Games if the drugs don’t work as well as they predicted?Imagine a packed arena. Noise echoes off every surface. A...
Why UEFA have acted on player welfare with FIFPRO board member
UEFA acts to stem player welfare concerns, while FIFA continues to be criticised by the players’ global union.David Terrier, European President of global football...
Inside the Enhanced Games and its business model
The Enhanced Games is a new sports concept where athletes can use performance-enhancing drugs. The Enhanced Games, a sporting competition where athletes are free to...
Southern Africa tables four-nation bid to host AFCON 2028
Four nations joint bid to co-host AFCON 2028 faces competition from Moroccan and Ethiopian rival proposalsSouth Africa, Botswana, Namibia and Zimbabwe have bid to...
Newcastle United acquires Leazes Terrace in stadium redevelopment push
Newcastle United's purchase of the Grade I-listed Leazes Terrace removes a decades-old barrier to St James' Park redevelopment, as PIF explores outside investment to...
TNT Sports makes unprecedented Champions League Final move
For the first time in the competition's history, the Champions League Final will not be available for free to viewers due to a decision...
North England Olympics bid sparks London exclusion row
An assessment of whether the UK could host the Olympics and Paralympics in the north of the England has led to a debate over...

































