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Flamengo and Fluminense take betting ban protest to shirts for Rio derby

Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira
Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira. Image credit: Shutterstock

Flamengo replaced Betano’s logo with the slogan “Prohibiting is not protecting” against Santos, and Superbet-sponsored Fluminense will join the protest at the Maracanã. Both clubs oppose Provisional Measure No. 1,394/2026, which bans fixed-odds betting in Brazil.

Flamengo wore the slogan “Prohibiting is not protecting” on its shirts against Santos at Vila Belmiro on Thursday night, in protest against Provisional Measure (MP) No. 1,394/2026, which bans fixed-odds betting in Brazil.

The message replaced the logo of Betano, the Kaizen Gaming brand that has been Flamengo’s main shirt sponsor since August 2025. The deal pays Flamengo R$268.5m ($53.8m) per season.

Flamengo has been the most vocal club against the ban on online betting, as it was one of the most financially affected by the decision. The provisional measure, signed by President Luiz Inácio Lula da Silva (PT) on September 25, jeopardised a large part of the revenue of most large and medium-sized Brazilian football clubs.

Flamengo and Fluminense will repeat their protest on Sunday

Flamengo intends to repeat the demonstration on Sunday the 11th, at 5:30 PM, when they face Fluminense at the Maracanã, for the 30th round of the Brasileirão. This time, the protest will be carried out jointly by both clubs, who will use the same message on their uniforms.

According to information obtained by Extra, the action was orchestrated by Betano and Superbet , a brand that sponsors Fluminense. So far, these two operators have not severed their ties with Flamengo and Fluminense.

The president of Fluminense, Mattheus Montenegro , confirmed to FluTV , the club’s official channel, that the initiative came from the companies. The executive acknowledged the social problems associated with betting, but defended the importance of regulation to protect consumers.

“Everyone is aware that these bets have harmed families, leading to over-indebtedness and health and social problems,” Montenegro stated.

The president also argued that the regulated market allows for mechanisms of oversight and protection for bettors, unlike illegal betting.

After the derby, Fluminense is expected to resume using the Superscore brand , a sports statistics app linked to Superbet, on its uniform.

Protest is part of a mobilisation supported by ANJL and IBJR

Football sitting on Brazilian flag background.
Image courtesy of lazyllama via Shutterstock.com

Flamengo’s demonstration expands a campaign that has already been taking place in Brazilian stadiums, with the support of the National Association of Games and Lotteries (ANJL) and the Brazilian Institute of Responsible Gaming (IBJR) .

The mobilization began with the use of advertising boards during matches such as São Paulo vs. Santos and Atlético-MG vs. Red Bull Bragantino last weekend.

In addition to “Banning is not protecting,” the campaign featured messages such as “Banning doesn’t end betting” and “It ends the protection of those who bet.”

ANJL and IBJR argue that maintaining a regulated market is necessary to guarantee legal security for operators and preserve investments made in Brazilian football.

With the addition of Flamengo and Fluminense, the mobilization now extends to the uniforms of two of the country’s main clubs, while the sector awaits the developments of the provisional measure in the National Congress and the Supreme Federal Court (STF) .

However, what is known so far is that Luiz Fux , rapporteur of the Direct Actions of Unconstitutionality (ADIs) regarding betting in the Supreme Court, is only expected to make a decision after the second round of the presidential elections , scheduled for October 25th. The same applies to Congress.

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