Damning report uncovers football’s discrimination crisis
Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...
Robot umpires step up to the plate in MLB
Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...
Nottingham Forest turns sponsor ban into marketing opportunity
Nottingham Forest takes advantage of its European stage to showcase CSR.Nottingham Forest will feature Nottingham Forest Community Trust on the front of its shirts...
EuroLeague’s new commercial strategy amidst growing NBA Europe talks
The EuroLeague have announced Experience Abu Dhabi and Etihad Airways will be joining its sponsor roster ahead of the 2025/26 season.Experience Abu Dhabi, the...
From fairways to paydays at the 2025 Ryder Cup
With new remuneration rules, high-stakes sponsors and mega event security, Bethpage Black is hosting golf’s biggest business test.When Europe lifted the Ryder Cup in...
New NBA investment shows UK’s crucial role in European league
NBA announces UK investment following European league launch date reveal.The NBA and the UK government have announced a joint $13.5m (£10m) commitment to develop...
Is the Premier League losing the black market ticketing battle?
Premier League clubs are battling unauthorised ticket sales, which threaten revenue and fan safety.Premier League clubs are facing mounting pressure from a booming...
Meta emerges as top platform for sports fans online
Meta leads sports engagement while Burnley experiments with X Originals to reach fans. Sports organisations and athletes need to prioritise social media more than ever,...
Millwall sponsor Spreadex ordered to sell Sporting Index
CMA orders Spreadex to sell Sporting Index, raising questions for sports sponsorships.The UK Competition and Markets Authority (CMA) has ruled that gambling company Spreadex...
AFL follows Bundesliga with creator-led watchalong experiment
The AFL’s live watchalong experiment with Dan Gorringe highlights a potential evolution in sports broadcasting.The Australian Football League (AFL) will experiment with a new...