Exclusive: FIBA 3×3 targets new partners, new markets
Insider Sport explores FIBA 3x3’s commercial opportunities following the Vienna World Tour stop.FIBA 3x3 — you may have heard of it already, and if...
Ligue 1 streaming service needs distribution partner as Canal+ pulls out
Canal+ has pulled out of the process to become Ligue 1's distribution partner for its new dedicated direct-to-consumer (DTC) streaming service.According to a report...
A slam dunk expansion? WNBA adds three new teams
League to grow to 18 teams by 2030 as owners including Dan Gilbert and Josh Harris back long-term women’s sport investmentThe Women’s National Basketball...
Aston Villa women’s team sale raises creative accounting flags
Aston Villa’s latest move leaves stakeholders questioning if it’s accounting brilliance or PSR gymnastics.Aston Villa has reportedly agreed to sell its women’s team to...
How Wimbledon’s sponsorship model evolved without losing its soul
From strawberries to Rolex, we take a look back at how commercial partnerships shaped the world’s most traditional tournament. When the first Wimbledon Championship took...
Riot Games sets the rules on sports betting sponsorships
Riot Games targets predictable revenue for streams through sports betting sponsorships, though it acknowledges the sector “isn’t for everyone”.Riot Games has announced Tier 1...
WATCH: Women’s Sport Trust CEO on sustainable growth, strategic visibility and...
As excitement builds around UEFA Women’s EURO 2025, rising ticket demand is just one indicator of how women’s football - and women’s sport more...
W88 courts Sunderland’s return to Premier League amid incoming ban
Sunderland AFC are preparing for life back in the Premier League by announcing W88 will be the club’s front-of-shirt sponsor for the 2025/26 season.Announced...
EFL to remove 3pm blackout for start of 2025/26 season
Every game during the first two weeks of the upcoming English Football League (EFL) season will be broadcast live on Sky Sports, including 3pm...
Q&A: How São Paulo FC is defending sport’s ethical sidelines
As the presence of sports betting companies grows within Brazilian football, so too does the responsibility of clubs to safeguard the integrity of competitions....