NBA team sponsorship revenue up 91% in five years

Brands spend more despite fewer NBA sponsorship dealsThe NBA generated $1.62 billion in team sponsorship revenue for the 2024–25 season, according to SponsorUnited’s NBA...

Peyton Manning latest to invest in Denver NWSL 

Two-time Super Bowl winner Peyton Manning confirmed on June 3 he has joined the ownership group of Denver NWSL. The former Denver Broncos quarterback will...

SailGP adds to commercial wave with sports betting launch

SailGP entered the sports betting marketplace on June 2, aiming to create new ways to attract and engage fans.The move comes just ahead of...

How football hospitality is being redesigned for high-end fans

With the sports hospitality market projected to reach £23.5 billion by 2030, rights holders are investing in more tailored matchday experiences.At the 2024 Copa...

Sami Hyypiä shares Liverpool leadership lessons at Money20/20

If you happen to support Liverpool Football Club or were old enough to remember the 2005 UEFA Champions League final, you may be aware...

DAZN 1 lands on FuboTV while Fubo Sports integrates into DAZN

DAZN and FuboTV announced on 3 June that they have entered into a new partnership that will see both sports streaming platforms distribute their...

David Kogan subject of inquiry over independent football regulator positon

DCMS’ choice of David Kogan (OBE) as the inbound chair of the new independent regulator of English football is to be investigated, on the...

NBC’s Peacock the foundational platform for US darts growth? 

The Professional Darts Corporation (PDC) confirmed on 29 May that its competitions will be streamed in the US by NBC Sports’ Peacock.The first PDC...

UK government threatens Abramovich with legal action over frozen £2.5bn

The UK government has threatened former Chelsea FC owner Roman Abramovich with legal action if the funds of the 2022 sale of the club...

Sleeve branding set to soar in Premier League deals

The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...