Manchester United has renewed its partnership with Konami, its official video game partner since 2019.
The extended agreement continues the collaboration that began in 2019, allowing Konami to maintain various commercial rights. These include access to players, media opportunities, and the use of official club branding, imagery, and recreations in the eFootball series.
The eFootball series is a set of football simulation video games developed and published by Konami. It represents a rebranding of the former Pro Evolution Soccer (PES) series.
Throughout the five-year partnership, Manchester United has achieved multiple on-pitch successes, including two domestic cup victories. Konami has expressed pride in supporting the club during this time and said that it looks forward to continuing the collaboration.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: “It is very exciting to be announcing an extension to such a successful partnership. Manchester United are truly one of the giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.
“To have secured a bright future that will include a multitude of commercial rights and activations is fantastic for Konami and for the eFootball series. We endeavour to keep evolving our product to bring the best user experience possible.”
To mark the extension of its partnership with Manchester United, Konami is offering one fan the chance to win two tickets to every league and domestic cup men’s home match at Old Trafford for the 2024/25 season.
Additionally, to celebrate the renewal in eFootball, Konami will launch an in-game campaign from 15-29 August. This campaign includes a free ‘Highlight: Bruno Fernandes’ card, the chance to earn a legendary ‘Epic: Paul Scholes’ card through 50 lottery spins and participation in a Manchester United-themed Challenge Event.
Florence Lafaye, Commercial Director at Manchester United, said: “We are delighted that Konami will continue as a key member of our family of partners and we are excited about the opportunities our involvement with the eFootball series brings.
“Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
Earlier this month, the Premier League club revealed that Qualcomm Technologies, Manchester United‘s front-of-shirt sponsor, opted to extend its partnership with the club until 2029.
